In the spring of each year, Edison Research releases its compiled statistics for the prior year concerning podcasting and podcast listeners. One thing is definitely evident, each and every year, podcasting is becoming more and more popular. In fact, podcasting is the fastest growing communication medium in the world!
It is reported that 62 million people listen to podcasts each and every week! And the average podcast listener has at least 7 different podcasts they listen to, usually on their smart phone!
The average listener will do so while at home (90%), or while commuting to and from work (64%). Almost half of the respondents also said they listen to podcasts while working out or out for a walk (49%). That does this mean for you?
Look at the three methods of communication in the mass media market. Audio (radio and podcasting), visual (television or videos) and written (newspapers, magazines and blog posts). Two of the three require captivated attention (video and written). Only one method of communication will allow people to do other activities while still obtaining the information they desire. Audio!
Your listeners do not need to be tied down to a computer screen to watch or read your information. They will take their smart phone with them to the gym, in the car, out for a walk or while working around the house or in the yard. Even modern cars are implementing podcast listening devices (USB and built-in audio) that support podcasting!
I'm dating myself a bit here, but I can remember when cars only came equipped with AM radio. FM was a "special order" item! My how times have changed!
When you have a podcast that provides information that people want to consume, they will find a way to obtain it. That is the entire purpose of podcasting, to provide information. That information can be fiction or non-fiction; news or entertainment.
There are people who listen to your podcast, regardless of what niche you are in. Obviously, the more popular the niche, the larger the potential audience. But you can become a major player in a smaller niche!
The average consumer of podcast audio reports they are doing housework, chores or just "nothing at all" (70+%). More than half (52%) are driving! Your podcast is the way to communicate your story to those that need to hear. And the people in your niche will listen.
Bob Thibodeau has been in online media since 2010. He founded a highly rated online radio station; a successful podcast; launched a podcast hosting platform and developed a training program for podcasters. More information can be obtained at https://podcasttraining.com
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